February 27, 2015

Start Building Your Personal Brand in College!



“Continuing education is one of the most important endeavors you can pursue for yourself. Be a knowledge worker. Whether it is the attainment of a master’s degree, increased proficiency in technology, a foreign language, additional learning on a subject matter or industry certification, continuing education reinforces your credentials. It helps you stand out from the crowd. Expanding educational interests can also open up additional opportunities. It’s a wonderful way to extend your personal brand with credibility.” -Gary Sain

College is the best time to start building your personal brand because you are at the starting gate of the race. Why not leverage your brand by building a resume that stands out from the crowd? There’s no time like the present for networking and creating opportunities. You have to look at your future as a return on investment. Think of your time in college as a savings account. You must continue to make deposits in order for your future balance to grow. If you are investing in a college education, it’s your responsibility to maintain a good grade point average, show up for class, apply yourself to the best of your ability, etc. By setting these standards in college, you are setting yourself up for success once you enter the work force. Now you have established accountability, good work ethic, and consistency. If you make this your routine while in school, imagine how successful you will be when you apply it to your future career. Most students don’t realize how competitive it is in the work force. Our society has an expectation level of receiving instant gratification and living in the moment. Life comes at you fast…expect the unexpected!


Tips on building your personal brand

  • Surround yourself with people who are smarter than you and who challenge you. You will find yourself pushing to do better.
  • Attend seminars and lectures that keep you on top of current trends for your desired industry.
  • Internships are valuable opportunities to get your feet entrenched in a career and to see how well you perform. These positions also help you build your resume and network.


A few questions to ask yourself…

1. What are you doing to improve your educational portfolio?

2. Do you volunteer your time with a service organization/club?

3. Why should a company hire you?


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